smallapis
NewWebP & AVIF Offload 1.5.0: WP-CLI and undo per imageWP-CLI in WebP & AVIF 1.5.0

Four light plugins. One key.

Lighter images, popups, members-only pages and menus for WordPress. Free for good, with no account. One key unlocks all four.

  • No account for the free versions
  • Nothing slows down your visitors
  • WordPress 6.0+, PHP 7.4+
The members list, with search and per-person actions.
The dashboard: what has been saved, what this server can do, and the scan.
A Simple Popups newsletter popup on a WordPress page
The accordion on a phone.
  • 33%of the JPEG’s weight once a photograph is in AVIF
  • 0accounts, cards or emails needed for the free versions
  • ~5 kBfor a popup, and nothing at all on pages without one
  • $99once, for the four plugins on one site

The plugins

Four tools. Each one complete on its own.

Play with them right here. Or open any of them in a disposable WordPress in your browser, with nothing to install.

Images

WebP & AVIF Offload

Lighter images in WebP and AVIF, including the AVIF your host cannot make.

  • Unlimited WebP made on your server
  • AVIF to try with no key and no account
  • Originals never touched
Live demo: drag the line
Sample image: a mountain lake at sunset
JPEG100%
WebP65%
AVIF33%
67%lighter, same pictureSizes of one photograph at the plugin’s default qualities
Popups

Simple Popups

Popups that load nothing on pages without one. Exit intent and scheduling included, free.

  • Exit intent, scroll and dates: free
  • Nothing loaded where there is no popup
  • No cookie, no tracking
Live demo: pick a template
Trigger: after 5 secondsNo jQuery, about 5 kB, only where a popup is shown
Members

Private Space

Members-only pages on real WordPress accounts, created from a spreadsheet.

  • Real WordPress accounts, no custom login
  • Import 2,000 people from a CSV
  • Search engines, feeds and REST covered
Live demo: a members-only page
Members only

This page is for club members. Sign in to read it.

Hidden from search, feeds, archives and the REST API too
Menus

Menu Styles

Five responsive menu styles with a live preview. Your theme’s menu is never touched.

  • Vertical, accordion, live preview: free
  • Never fights your theme
  • Keyboard and screen-reader friendly
Live demo: Dropdown
Five styles, five colour sets, live preview: all freeYour theme’s menu is never replaced

Built to be trusted

Fast for visitors. Calm for whoever runs the site.

0.34 ms

Nothing for your visitors to wait on

Rewriting a page of 21 images takes 0.34 ms, a sliver of one screen refresh, and 0.0001 ms on a page with none. No plugin calls our service while a visitor loads a page.

Your data stays yours

Without a key, nothing is ever sent anywhere. Images sent for AVIF are deleted as soon as they are returned.

No cookie, no tracking

Popups remember their frequency in the browser. Nothing about your visitors leaves your site.

Plays well with the rest

Originals are never touched, the theme’s menu is never replaced, accounts are real WordPress users.

Accessible by construction

Native dialogs, real buttons with aria-expanded, Escape that closes and returns focus, visible outlines.

WP-CLI for the big libraries

Everything the images dashboard does is also a command, the comfortable way past ten thousand images.

Real WordPress accounts

Members are ordinary WordPress users with one extra capability. Sign-in, passwords and sessions stay WordPress’s own. Import from a spreadsheet, with a preview first.

Free means free

Free here. Paid elsewhere.

We looked at what the most installed plugins in each category keep for their paid tiers. Here every feature is in the free version; only quantities have a limit.

FeatureSmallapis, freeHereUsual free tierOthers
AVIF conversion with no accountWebP & AVIF OffloadFreeIncluded freePaid plan or account firstUsually: Paid plan or account first
Unlimited WebP, no monthly creditsWebP & AVIF OffloadFreeIncluded freeCredits per monthUsually: Credits per month
Exit-intent triggerSimple PopupsFreeIncluded freePaid planUsually: Paid plan
Scroll and device targetingSimple PopupsFreeIncluded freePaid planUsually: Paid plan
Start and end datesSimple PopupsFreeIncluded freePaid planUsually: Paid plan
Vertical and accordion menusMenu StylesFreeIncluded freePaid planUsually: Paid plan
Live preview of the menu styleMenu StylesFreeIncluded freePaid planUsually: Paid plan

Based on the free versions of the most installed plugins in each category in the WordPress plugin directory, October 2026. Some of them give away one of these; the free versions here include all of them.

Pricing

One key. All four plugins.

No plan per plugin, no tiers to compare. One key, one site, everything unlocked.

Free

$0for good

Every feature of every plugin, no account.

  • Unlimited WebP made on your server
  • A few AVIF a day to try
  • 3 popups, 25 members, 5 styled menus
Download free

One year

$29a year

One payment for twelve months. Nothing renews on its own.

  • AVIF made for you, 10,000 images a month
  • Unlimited popups, members and menus
  • All four plugins, one site
Get the yearly key
Best value

Lifetime

$99once

Everything in the yearly key. No renewal, ever.

  • The same 10,000 images a month, every month
  • Unlimited popups, members and menus
  • Less than four years of the yearly key
Get the lifetime key
  • No automatic renewal
  • 30-day refund
  • One key, one site, all four plugins
  • 10,000 AVIF conversions a month

Questions

Asked, and answered.

Anything else is in the documentation.

Read the documentation

Is the free version crippled?

No. Every feature of every plugin is in the free version. The free limits are about quantity: three live popups, twenty-five members, five styled menus. WebP, the bulk of the gain for images, is unlimited and runs on your own server.

What exactly does the key unlock?

AVIF made by the conversion service for 10,000 images a month, and no limits in Simple Popups, Private Space and Menu Styles. One key covers the four plugins on one site.

What happens when a yearly key ends?

The plugins drop back to their free limits. WebP carries on exactly as before, AVIF made by the service stops. Nothing breaks, nothing is deleted. A yearly key is a one-off payment: nothing renews on its own.

Why does the lifetime key have a monthly allowance?

Because most of the work happens once, when the images you already have are converted. After that it is only new uploads. A monthly allowance that never changes keeps the offer honest on both sides.

Can I get a refund?

Yes. If a plugin does not do what this site says it does, ask within 30 days and you get your money back. See terms.

I lost my key.

Open the thank-you page again from the link in your payment confirmation, enter the email you used at checkout and ask for a replacement. Details on the account page.

Start free today.

No account, no card. Download a plugin, or open it in a disposable WordPress in your browser first.